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“Innovation is key to marketing and differentiation”-Chandrakant P. Patel, CMD, Ice Make Refrigeration Ltd

 Ice Make Refrigeration Limited (Ice Make), one of the leading manufacturer & supplier of cooling solutions equipment, showcased its innovative cooling solutions at India’s first focused event “Refcold India Innovation Hub 2018”on Refrigeration and Cold Chain Industry.CM Gujarat at ICE Make

The unique event which was held in Gujarat at Gandhinagar at Mahatma Mandir, A State of the Art, Convention & Exhibition Centre,on November 22, 23 and 24, 2018, was inaugurated by Shri Vijay Rupani (Hon’ble Chief Minister, Gujarat) and Shri Parshottam Rupala (Hon’ble Minister of State for Agriculture and Farmers’ Welfare and Panchayati Raj). The exclusive event that was organised by the Indian Society of Heating, Refrigerating and Air Conditioning Engineers (ISHRAE), and NuernbergMesse India for all stakeholders of Indian Refrigeration & Cold Chain sector, was visited by over 10000 people.

Mr Chandrakant P. Patel, Chairman and Managing Director, Ice Make Refrigeration Ltd said “One of the keys to any successful business is being able to come up with new ideas, solutions and Innovation! In today IT led fast changing world it’s not enough to be good at manufacturing, operations and marketing alone; we need to be equally good at innovating. “Innovation is the creation of better or more effective products, processes, services, technologies, or ideas that are ACCEPTED by markets, governments, society and in our case benefit the customers”

“We are very happy to have been part of this mega event on the Refrigeration and Cold Chain Sector. Ice Make Refrigeration has been in the forefront in producing innovative cooling & refrigeration solutions to large number of varied industry sectors such as Dairy, Ice-cream, Food Processing, Horticulture, Agriculture, Pharmaceuticals, Cold Chain, Logistics, Hospitals, Hospitality and Retail among others. We have a basket of over 25 refrigeration solutions products manufactured under four categories like Cold Rooms, Commercial Refrigeration, and Industrial Refrigeration & Transport Refrigeration and newly added Ammonia Refrigeration. A range of these products was at display at the exhibition and were a centre of great attention.

We are thankful to Hon’ble Chief Minister and Hon’ble Minister of State for Agriculture and Farmers’ Welfare Gujarat, for visiting our exhibition centre, especially Solar Cold Room which has been designed for cold storage requirement of farmers in interior areas where proper storage temperature and adequate infrastructure is not available”

“The exhibition was really useful and beneficial as it would help us to evaluate our product offerings and willingness to cater to the ever changing requirements of customers and adopt innovative strategies to address the market demand.

We truly appreciate the remarkable initiative by the ISHRAE and NuernbergMesse India who have been actively working towards growth of Refrigeration & Cold Chain industry with an objective to bring forward the best technology solutions and enhance the overall growth of the sector. The Event efficiently covered all the sections of the refrigeration& cold chain industry and brought all the stakeholders together under one roof and also providing a platform to global investment community to connect with stakeholders in Refrigeration & Cold Chain sector in India” Mr Patel added.

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